How does social media impact diplomacy? In this video, Jed Shein, Director of New Media at the Embassy of Israel in Washington, D.C., gives his take on the state of diplomacy in a digital era.

In his role at the Embassy, Shein leads digital engagement with online communities through social media channels and the website. Since joining the Embassy, Jed has focused on strengthening the voice and knowledge of Israel and the U.S.-Israel relationship online. Jed works in close cooperation with senior diplomats and officials in the Ministry of Foreign Affairs, Prime Minister’s Office, and other Israel agencies in planning and executing both local and international digital campaigns.

Follow the Embassy on Twitter at @IsraelinUSA and on Facebook at


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