Book Review – Influence (The Psychology of Persuasion) Robert Cialdidi

"Influence", the classic book on persuasion, explains the psychology of why people say "yes" – and how to apply these understandings.

Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader – and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.

The book is divided into five main chapters: "Reciprocation", "Commitment and Consistency", "Social Proof", "Liking", "Authority" and "Scarcity". Together these compose Cialdini's "weapons of influence." Each chapter is filed with loads of examples illustrating the breadth of these "weapons" in society.

For example, in the chapter on scarcity, the reader will be given examples ranging from collectible dollar bills, naughty kids, personal firearms, rebellious juries, the Soviet Union, a $ 3.3 million dollar TV showing of the Poseidon's Adventure and more. At the end of each chapter, Cialdini teaches the reader to identify when each "weapon of influence" may be influencing our decision and how to react accordingly.

As I have said there are many great examples that make the point. How about a car salesman who sends out each month 13,000 cards every month to former customers with a card saying, "I like you". Do people fall for that? The short answer is "Yes"! He made more than $ 200,000 a year selling cars.

Or how about the story of how the Chinese got the American prisoners in the Korean War to betray their country by setting them essay questions setting off the power of commitment and cosistency ?.

My Verdict:

I have read many books on this theme and this, without doubt is the best and the basis of many others of the genre.

This book shows us how our minds are on auto-pilot for most of the time allowing us to be exploited by influence practitioners.

This book shows us how to use the techniques but also how to guard ourselves against others using it on us.

It can be hard going in places but generally reads well.

I give is 4.5 / 5 and highly recommend it.

Available on Amazon for £ 6.92

Source by Ian Robert Northcott

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Atkinson and Hilgard's Introduction to Psychology Reference Book

When you are young the world is your oyster, there are so many opportunities that are open to you and you have hundreds of different paths that are all open to you. As hard as it may sound it is advisable to have a good understanding of where you would like to go and what profession you would like to head into. If you work and study hard then there are no limits to what you could potentially achieve.

If you feel that you would like to possible use your talents to help other individuals then you might want to consider a caring profession. One area of ​​the caring profession is psychology, which is basically the study of the mental state within humans and animals.

If you feel that this could be the ideal profession for you then you will need to work through and study a number of books related on the subject. One of the best books about the industry is Atkinson and Hilgard's introduction to psychology. It has been an industry standard for a long time and now in its fifteenth revision Atkinson and Hilgard's introduction to psychology continues to deliver cutting edge and exclusive content that will help you to establish yourself within the profession.

Atkinson and Hilgard's introduction to psychology gives the reader an in-depth insight into some of the complex issues that you may have to deal with whilst working within the psychology sector. Section 1 looks into the nature of psychology to give the reader an overview before the book delves into more intense subjects, like psychological development, sensory processes and perception.

As you make your way through your career in psychology you will have to master the use of all of these techniques and the Atkinson and Hilgard's introduction to psychology would be a good reference book to have on your shelf to refer to from time to time to refresh your mind and ensure that you are providing your clients with the appropriate levels of care.

The remainder of the book covers subjects like language and thought, motivation and personality, stress, health and coping with troublesome issues. The Atkinson and Hilgard's introduction to psychology is extremely extremely reasonably when it comes to educational textbooks and it helps to provide an enlightening insight into the various issues that we as humans might face on a daily basis. Helping people to deal with their issues can be an extremely rewarding path to follow, so if it sounds like something that you would like to do then you might want to check out this reference book.

Source by Gino Hitshopi

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