Trump Network was created through a merger between Donald Trump and Ideal Health. Ideal Health was started in 1997 and is based in Portsmouth, New Hampshire. It is a supplement company that markets a urine test that is designed to determine an individuals metabolic trends and nutritional status. Based on the results of the urine test and the answers on a questionare, customers are provided with monthly supplements designed to meet their individual needs.
The Trump Network has given Ideal Health a huge shot in the arm since the Donald Trump name is very well known. New “Trump Network” members are blitzing the internet with marketing pitches about the “new MLM that is going to create more millionares” and people are joining in droves.
As a supplement company, Trump Network/Ideal Health is one of the better ones. The urine test (called the PrivaTest) was designed by J. Alexander Bralley of MetaMetrix Laboratory and the supplements themselves are created with very high quality standards. The PrivaTest has a cost of $79.95 and the monthly supplements retail for about $50 plus shipping.
With the home business marketplace overwhelmed by nutritional juices and supplements, the adding of the Trump name gives the company some “sizzle” that sets it apart. Many people have read the best selling books by Donald Trump and Robert Kiyosaki that herald the benefits of multi-level or network marketing as a great way for people to start a business with low start-up costs and minimal risk. These books, combined with the excitement of having Trump himself talking about the business on major television networks, will enable many people to recruit people into the new, rebranded supplement business.
To succeed long term in the Trump Network, members will need to learn how to brand themselves online so that they can stand out from all of the other people pushing the Trump name. On Twitter, one can see hundreds of Tweets from people talking about this “revolutionary new MLM that is going to change the world”. These people are largely using replicated landing pages which does not encourage people to join their team over anyone elses.
To avoid the inevitable attrition that will happen once people realize that the business requires that they sell a urine test kit and purchase vitamins every month, successful members will form teams that train and provide tools that allow individuals that create branding that adds to the Trump name. Failure to self brand and not using attraction marketing methods to bring people into the Trump network will only increase attrition rates and further sully people’s opinions of network marketing.